Reverse Graffiti – a clean alternative?

Reverse graffiti, also known as clean tagging, dust tagging, grime writing, green graffiti or clean advertising, is a method of creating temporary or semi permanent images on walls or other surfaces by removing dirt from a surface.

It is often done by removing dirt/dust with the fingertip(s) from windows or other dirty surfaces, such as writing ‘wash me’ on a dirty vehicle.

People such as the first known ‘reverse graffiti artist’ named Moose, use a cloth or a high power washer to remove dirt on a larger scale.

Since the first incidence of reverse graffiti in the UK, large companies including Microsoft, the BBC and Smirnoff have advertised their products in this way.

In response to the use of the technique for advertising many are beginning to view the work as “clean graffiti” and see it to be a positive alternative to the traditional graffiti methods which are viewed as negative vandalism. What do you think about this emerging trend, is it art or vandalism?